The term blogging comes from the word weblog coined by Jorn Barger in 1997. From the late 90’s up to now the use of blogging is enormously popular. Since the developing of new software and tools blogging is made easier. Today there are more than 100 million blogs on the internet. Blogging can be categorized in two main categories. Personal Blogs – is like a diary which the blogger regularly updates and it can also be an opinion about any topic the blogger writes. Business Blogs – it is used by companies to get in touch with their customer and employees. The company can use blogging to post updates, which includes the latest development of a product or new technology used in the company or anything new about the company. A company can also post news and share the companies expertise.
Software that is used in blogging is easy to use, that many business organizations used this software to make blogging easier. Providing links of your resources on your blog post to make your reader interested pii_email_ca406694fa91d858906c . For business organization blogging is an alternative on creating a company’s website which is more expensive than a blog post. Instead of hiring a web designer or a web developer to create a website, a blog is not that complicated for you to require a professional to create or update. In fact a blog only requires basic internet knowledge and a good writer.
It is the best way to put your business on the internet, especially for those starting business and small scale business. Blogging provides opportunity to share about the company with a large audience. Blogging can also be an alternative for advertising, because advertising limits its coverage only on where it is publish. Unlike blogging your company’s information can go even in the remotest location, all you need is a computer and an internet connection.
A company can also used blogs as a way to get feedback from their costumer. This can help the company to improve their product or service. The company will know what the problems are, and what the things that has the most problems with. It will give the company the information they need that they will use to make a priority on the problems that has many complain. Also if your blog is informative many people will post it as their reference, with your link on it.
Master these 7 powerful keys to successful blogging for traffic and generate unstoppable streams of targeted visitors. These simple blogging techniques will make your internet marketing more effective.
A Blog Should Be Laser Focused-Your blog is not your personal rant and rave page. Your blog should be designed for a purpose, and therefore targeted to a certain audience. A niche focused blog is a powerful blog. Decide who it is you want visiting your blog, and then create the theme and content of the blog accordingly.
Make a Habit of Posting Daily-The whole concept and success of a blog revolves around you making it a habit to post daily, or at least on a regular basis. This will ensure the maximum advantage of your blogging efforts.
Use Keywords and Phrases-You do not necessarily need a ton of tools to find great keywords. What terms are people in your audience using on the web? Anyone with a handle on their niche will know the common terms being searched. We will talk more about keywords in the SEO chapter (and you get a FREE tool), but for now just be aware that the words you use can attract more traffic.
Use Your Voice, Be Yourself-Some of the most successful bloggers are the ones who are not afraid to show their true personality. Many people get intimidated by blogging because they are afraid of other people criticizing the way they write. But its not the case, and if a few people do… who cares! Show your passion and enthusiasm and others will flock to you and your blog.