The backlinks that you want to get are ones that show up on popular web sites having a Google page rank (PR) of 3 or higher. When you have high value backlinks to your website, the search engines will see them, and know that what you are saying on your site has value to searchers. This is off page search engine optimization (SEO) at its’ best.
So, let’s get into what these three backlink factors are, and how you discover where to find quality PR sites using a backlink checker.
STEP 1: Before you start deep spying on your competition’s backlinks with any form of backlink checker, you have to know just who your competition is. The simplest test is to find out what page rank Google has given this competitor how to add backlinks to your website. Since this is about backlinks, let’s look at the page rank for a web site that has a online backlink checker tool. By using that tool, I learned that the site has a page rank of only 1, but still shows up on Google’s first page, in position 6 as of this writing, for the keyword “backlink checker”.
Wouldn’t it be great if you found such a weak site for your keywords? You better believe it would be. A listing on Google’s first page organic search results is invaluable for your marketing.
The nice thing about this first, important step in checking for backlinks is that there are quite a few free backlink checkers online. Just Google the term “page rank checker”, and you will find them.
STEP 2: You will need to get an idea of how many backlinks your competitors have so you know how many you need to compete with them in the off page search engine optimization area.
There are free backlink tools online that will tell you how many backlinks any particular site has. Keep in mind that the results may not be an exact count, but they are close enough to use for your purpose. It’s actually quite amazing to me how many sites with poor page rank, but with lots of off page backlinks, manage to get on Google’s page one for their keyword. If you have a keyword that’s not searched very often, it is fairly easy to do that. Once again, just Google the term “backlink checker” and you will find them.
STEP 3: How Do You Find Out Where Your Competitor’s Backlinks Are? This step is where you will need help that, unfortunately, for good help isn’t free. There is one backlink checker that is a free download, but I didn’t have very useful results with it. Google “tattler”, and you will find it.
The tool I used to learn about backlinks for the keyword “backlink checker” is also a terrific for keyword discovery, and uses Google’s own keyword tool for the best results. You can read more about it by clicking the link in my signature file. But here’s what you can learn if you had the tool I use.